Most consumers will be angry if retailers raise costs — 83% of executives are doing it anyway, according to report

First Insight, the company that leverages AI to transform consumer feedback into profitable retail strategies, has released the findings of its new Tariffs & Trust: Why Retailers Risk Loyalty with Price Hikes Study. The study reveals that, despite the fact that 68% of brand and retail executives expect a negative reaction from customers — and 73% of consumers confirm they would be frustrated by price increases — 83% of executives plan to raise prices anyway.