The Fourth Step in the Seven Steps to Selling Success — Customer Needs Analysis

"The way in how we approach prospects is never more apparent than in this step in the Seven Steps to Selling Success" - Jeff Schmidt On Wednesday, RAB hosted another live presentation as part of the Seven Steps to Selling Success series. This presentation focused on the fourth step, where we present the Customer Needs Analysis System developed by RAB. Here are some key takeaways from the presentation: "Discovery meetings with prospects were designed to give us just enough information about the pain points or the problems with a business so we can prepare a proposal or a strategy to solve those problems. Our goal should not be to sell advertising. Our goal should be to solve client problems."