RAB Insights

RAB Research Archive

RAB's Prospecting Report will keep you up to date



The weekly RAB Prospecting Report is designed to help identify advertising categories for prospecting by monitoring and summarizing advertising and prospecting activity from various sources, including: RAB Instant Background report requests RAB The Pitch queries RAB co-op category and plan queries Media Monitors Spot 10 national radio, cable networks and TV Highest monthly sales categories from RAB Top Business Trends Promotional Calendar This report can help you understand the category advertising activity occurring on national and local levels. The Prospecting Report will help you plan and target advertisers in similar ad categories, as well as inform local advertisers of co-op fund availabilities.

Source: RAB



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