72% of Consumers Are Buying Private Label Products Without Realizing It, According to New Research from First Insight

First Insight, the company that leverages AI to transform consumer feedback into profitable retail strategies, has released findings from its latest study, The Quiet Takeover of Private Label. The study reveals that the traditional distinctions between private labels (or branded products made by retailers to sell exclusively in their own stores) and national brands have become so subtle that most consumers can’t tell the difference between them. Nearly three-quarters (71%) of consumers surveyed believed they could recognize a private label when making a purchase, yet 72% were unable to do so when shown side-by-side images of store brand and national brand products.