RAB Insights

RAB Research Archive

Ranking Americans' favorite summer activities



Summer is only Americans' third favorite season — 21% say it's their favorite, ranking it behind fall (39%) and spring (26%) — but many summer pastimes are enjoyed by majorities of Americans. Eating ice cream or popsicles and vacationing are two of Americans' most beloved summertime activities, a new YouGov poll shows.

Source: YouGov



View / Download