Check out the CNA System on the Professional Development Section on RAB.com

Prospecting and doing business have changed so you need to plan your strategy with a solid plan. Our Customer Needs Analysis (CNA) system can help. We've created six potential CNA conversations into PDFs available here, along with a video on how to use them. Each page can stand on its own depending on the client's personality type and the amount of time you may have with them. This system provides six specific strategies to maximize the information you gather and confirm. It will also be time-saving and efficient — getting the information you need to help their business.