April 24, 2024 |
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Account Manager CRM
RADIO FACTS
Audience Research
Who listens, consumer trends and more
Effectiveness
Power your marketing
Misperceptions of Radio
Radio is vibrant and thriving. Find out more.
Radio Matters
Blogs, podcasts and more
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All about radio in one place
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Effectiveness
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PLANNING / BUYING
Broadcast Calendar
Official broadcast calenders to help you plan
Case Studies
Case studies for national and local brands
Diverse Media Guidelines
AIMM guidelines for diverse buyers and media suppliers
Matter of Fact Newsletter
Catch up on the latest trends in radio / audio
Media Buy/Sell Terms
Terms covering the buying and selling of media
Misperceptions of Radio
Radio is vibrant and thriving. Find out more.
Radio Matters Video
Find out why radio matters
Radio Ratings Services
Radio Ratings by Market
Research Studies
The latest research on how and why radio works
Why Radio
All about radio in one place
Broadcast Calendar
Case Studies
Diverse Media Guidelines
Matter of Fact Newsletter
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Radio Matters Video
Radio Ratings Services
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SALES TOOLS
Prospecting
Qualify and find new prospects
Appointments
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Research
Prepare for your client meetings and presentation
CNA
Uncover your client's biggest marketing challenges
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Write client-focused presentations
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Great advice from sales leaders
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The latest guides for political advertising
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Visit the archive for RAB's daily newsletter
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CREATIVE
ABX Scorecard
See and hear how national brands measure up
Sample Creative Brief
Every great ad starts with a great brief
Commercial MP3 Audio
Share the storytelling power of radio
Copy Ideas
Idea starters for your scripts
Creative Best Practices
Write and produce better commercials
Creative Resources Directory
Tap into a world of talent
Promo Calendar
Days to help your clients plan promotion
Promotional Ideas
Find promotional ideas to help your clients
Radio Mercury Awards
Listen the past winners and finalists
ABX Scorecard
Sample Creative Brief
Commercial MP3 Audio
Copy Ideas
Creative Best Practices
Creative Resources Directory
Promo Calendar
Promotional Ideas
Radio Mercury Awards
TRAINING
RAB Professional Development
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AE Assessments
Hire the best talent
Manager Login
Assign classes and see results
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Access classes and training resources
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View past live presetations
Rising Through the Ranks
Meet the next generation of leaders in broadcasting
RAB Professional Development
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Get The Appointment
This script is taken from RAB’s Professional Development training.
The script is intended as a guideline for making cold calls.
As with any such script, we strongly encourage you to make it your own, customizing the language to meet your needs.
Don’t forget the purpose of the phone call:
GET THE APPOINTMENT!
Source: RAB Professional Development Training
