Radio Sales Today

RAB Research and Sales Tips

Being there when needed

What's the No. 1 demand your customers ask of you? According to a recent survey, it doesn't have anything to do with price, quality, features or benefits.

Nine out of 10 respondents who were asked what they wanted most from a salesperson listed "being there when needed" as their number one requirement.

What this translates into is this: You don't have to be the quickest, the cheapest or the smartest. If you're there when your customers need you, you'll get the business.

Source: Sales author John Tschohl