RAB Insights

RAB Research Archive

Treat 'em right



Among the valuable assets of a sponsorship program are the hospitality components.

Your potential sponsors may want to entertain their trade customers, their employees or reward large customers.

Think about box seats at sports stadiums, resort packages, backstage passes, front-row seats, VIP parking or limo transportation to concerts and events, etc.

Source: Brandeis C. Hall, RAB