Close or close
At the conclusion of your presentation ask for the order. It is surprising how many salespeople make a nice presentation and never call the client to action … the action of approving the order.
Source: John Potter, RAB
Keep it casual and low key. There is already enough stress, which is only heightened if you use words like signature, contract, or agreement. Try words like: “So with your approval we can get started with the campaign as outlined,” and hand the client the signature page of your proposal and a pen.
The difference between being close to getting the order and closing the order can simply be asking for the order.