RAB Insights

RAB Research Archive

Half the money I spend on advertising is wasted; it's what falls below the fold

With respect to John Wanamaker for borrowing and adapting his quote, advertisers are not getting value for digital banner ads when ads are buried below the fold where they are seldom seen by humans.

Give your digital advertisers what they want and deserve – quality placement on your website. They will get better results and you will get repeat business.

Source: John Potter, RAB