Radio Sales Today

RAB Research and Sales Tips

Easy-to-find Alternative Revenue leads

Check your newsroom for Alternative Revenue opportunities.

Your station is bombarded by organizations submitting PSAs, press releases, etc., trying to get some attention. Many of these are perfect for sponsorships or partnerships and the organizations will be thrilled to get the exposure.

Sometimes high impact campaign leads are already in your station.

Source: Brandeis C. Hall, RAB