RAB Insights

RAB Research Archive

Before the holiday ...



Make calls after 2 p.m. on the Friday before Labor Day, and you could reach those hard-to-reach decision-makers without their gatekeepers answering the phone.

Office staff usually goes home at 2 p.m., leaving your decision-maker at the desk, relaxed and ready for your call. Were you thinking of leaving early that day? So is your competition. Don’t miss this valuable opportunity!

Source: Sales author Christine Comaford