RAB Insights

RAB Research Archive

A constant reminder



Create a one-sheet including each sponsorable opportunity you have for on-air, digital, and events.

Write down bullet statements of the types of things you can include, such as tickets, signage, VIP areas, and booths.

Keep this sheet in your briefcase and use it as a "cheat sheet" before meetings to jog your memory.

Source: Brandeis C. Hall, RAB