Asking the right questions

You need to ensure that you have rehearsed quality questions before you engage in client discussions. Jotting down a list of quality questions and rehearsing them live before making client calls or going on appointments is really helpful.

Once you've created a list of questions, meet with a colleague and ask them the questions. You want to ask your colleague to answer the question as a real customer. If you get valuable information or create a sincere dialogue, most likely you've got a good question. If the dialogue is limited, consider revising the question or create a series of follow-up questions.