RAB Insights

RAB Research Archive

Remember what mama said: 'There are other fish in the sea'

If a company doesn't respond to the lure of your program, try hooking the company's competitor. If one company chooses not to participate in your campaign, tempt the other.

But never send the competitor the same proposal. Re-evaluate your wording and assets for sale to align with the competitor’s goals/messaging/cause marketing efforts.

Similarity of product does not equal identical marketing goals and strategies.

Source: Brandeis C. Hall, RAB