Lose the 'advertising' for greater NTR sales

When making Alternative Revenue phone calls to people who do not have "advertising" budgets like regional managers, food brokers, manufacturer reps, some human resource directors, etc., you'll have more success getting through and getting a call back if you don't use your station call letters.

To these people, call letters mean "advertising," which is not their job. Only when you actually speak to them can you correctly position what you do, which is, "...develop local marketing programs designed to generate incremental sales for you utilizing the multiple marketing platforms of a broadcasting company." If you have a direct phone line, change your greeting to something generic, eliminating the station call letters. If your boss has a problem with this, explain you're working on new business development and are doing so to ensure prospects leave you a return message.