Radio Sales Today

RAB Research and Sales Tips

Alternative Revenue opportunities take time

Prospecting for Alternative Revenue takes planning, persistence and imagination.

When you are looking for opportunities, you need to be thinking three-to-six months out. That's how the retailers and manufacturers with whom you will be working are thinking.

In the radio industry's "make-the-numbers-this-month" mentality, that's an incredibly limiting way to think. To be successful, you have to think like a retailer and a manufacturer.

Source: Brandeis C. Hall, RAB