RAB Insights

RAB Research Archive

Causes affect sales

Know the charities and causes that your client supports. Look on the client's website for the types of programs and charities the company supports on a national level.

Suggest incorporating some of the causes into your local NTR programs and events. Bringing visibility to a cause your client embraces increases your chances of a sponsorship sale and a longer on-air schedule.

Source: Brandeis C. Hall, RAB