A hat tip to the re-cap for getting renewals

The most under-used non-traditional revenue tool in your box: the re-cap.

You do all the hard work of delivering results for your client — scads of people standing around at the event. It makes sense to take pictures and then put together a slick memory book of that event.

The most critical truth in sales is, "re-selling is easier than selling." And re-selling begins with follow-up. Include a re-cap as part of your event planning and sponsors will buy again.