RAB Insights

RAB Research Archive

More NTR prospects mean more options



If you are in the early stages of your Alternative Revenue development, ensure your success by adopting a "move forward" philosophy.

Your primary objective is to set up in-person sales calls in which you give yourself an opportunity to write a proposal. Don't waste precious time waiting for call-backs from a limited set of prospects. Call them once, leave a message. Call again in 2 days. If you don't get a call back, call more new prospects.

Roll through a long, continuous list of prospects until you amass numerous appointments. Don't sit on a select few just waiting for an answer. Keep moving forward.

Source: Brandeis C. Hall, RAB