Radio Sales Today

RAB Research and Sales Tips

Ask for next steps

After any customer call or completed action item, ask the customer what he or she thinks should be the next steps.

If they are unsure, make suggestions of next steps that move you closer to a close. Remember that the next step could be to close the sale.

Often times, inexperienced sales professionals add too many steps before trying to close a sale.

Source: Sales consultant Thomas Phelps