Radio Sales Today

RAB Research and Sales Tips

Union sponsorships build revenues

Labor unions have sponsorship money. They are often looking to recruit new members or bolster their image.

Community or cause-related tie-ins are particularly enticing to them, but they also have the funds to buy into fully-integrated on-air, digital, and event-marketing campaigns. And union sponsorship partners can attract other business sponsorships as companies often want to do business with those organizations and tap into their spheres of influence.

Source: Brandeis C. Hall, RAB