RAB Insights

RAB Research Archive

Use your imagination



It takes courage to think differently. Not everyone is a natural NTR seller. It takes more time, effort, and broader thinking.

If you are ready for a new, more comprehensive approach to your sales, don't let others at the station discourage your efforts to try something different. After all, more businesses now want an integrated marketing approach and, as the saying goes, "Your only limitation is your own imagination."

Source: Brandeis C. Hall, RAB