Radio Sales Today

RAB Research and Sales Tips

R-E-S-P-E-C-T

Treat every person – including and especially the office manager or administrator -– with respect.

Not only is treating someone with a lack of respect in and of itself inappropriate and unacceptable, it's strategically foolish.

If that person is the gatekeeper to the decision-maker, your disrespect will have just ensured that gate will stay closed forever.

Source: Sales consultant Craig James