Auto business is booming!
It’s no secret that Automotive is still a critical advertising category to radio. It should also be no secret that business is booming in automotive. For years, I’ve used the resources available from the National Automobile Dealers Association (NADA) to keep me up-to-date on the latest trends affecting the car dealers I was calling on. Among the many resources you’ll find on the NADA website is NADA Data, The Annual Financial Profile of America’s Franchised New-Car Dealerships. The 2016 report was just released, and you can request your free copy here.