RAB Insights

RAB Research Archive

It’s important to stay current



Ever had a client say no to buying from you? That doesn’t mean you’re never going to be a good fit.

James Geiser, Corporate VP Sales & Marketing – Six Flags Theme Parks, talks about the importance of staying current and being persistent. Just because one campaign wasn’t a fit for your station doesn’t mean you should give up.

https://vimeo.com/224712349/12007e4359

Source: Jeff Schmidt, RAB