RAB Insights

RAB Research Archive

Finding after-hours success



Call business owners after regular work hours. They often work late and will appreciate the fact you are, too. And the gatekeeper has usually gone home for the day, so the decision-maker tends to answer his/her own phone.

It's a natural basis for rapport and they'll want to do business with someone who is as dedicated as they are.

Source: Brandeis C. Hall, RAB