Radio Sales Today

RAB Research and Sales Tips

Be genuine

Before the first day of school, first jobs, camp, and any family get-together, Dad always said, “Just be yourself and everything will be fine.” This lesson applies to generating rapport with prospects and customers.

Be genuine. Be yourself. Don’t try to be anything you are not, create a new persona, or adopt a “sales-like” tone. Relax, smile, and go in with a positive attitude. Good things will follow.

As Oscar Wilde said, "Be yourself; everyone else is already taken."

Source: Sales trainer Mike Schultz