Radio Sales Today

RAB Research and Sales Tips

Keep the pace of your conversation unhurried

Many salespeople mistakenly think that since they may only have a few moments to deliver their pitch, they have to speak rapidly, cramming as many words as possible into each minute. This gave rise to the expression "fast-talking salesperson," which almost never has a positive connotation.

People who encounter a salesperson who speaks rapidly will develop a sense of mistrust, so speak slowly and articulately.

Source: Business writer Nicole Fallon