Know your audience
At its core, selling is about forming a connection and understanding what someone needs to be successful. In an industry made up of a wide range of personalities and backgrounds, you need to be adaptable to the given environment.
Source: Sales executive Lynne Zaledonis
Depending on a customer’s company size, region, and industry, you’ll find that you will have to adjust your style of presenting, negotiating, communicating, dressing, etc., so you’re relatable and well received.