Radio Sales Today

RAB Research and Sales Tips

Get your hands dirty

As a sales manager, there is really no substitute for getting into the nitty-gritty details of training.

Nothing should be considered too unimportant, or too perfect to be improved. Designing and developing a training program is hard work, but looking for shortcuts could lower its effectiveness.

It is also essential that you are familiar with just what you want to be done, and what you want to achieve. Simply saying ‘work harder, work better’ is too vague for any sort of response.

It is best to give your team examples and guide them through exactly what they need to do when the training is over.

Source: Sales author/consultant Rochelle Ceira