RAB Insights

RAB Research Archive

Become a trusted resource

To be successful as a salesperson, you have to do more than sell. You have to be your clients’ go-to person and support them after you’ve closed the sale.

By changing your position from salesperson of products and services to a provider of solutions, you can increase your chance of getting referrals from happy customers. Draw on these referrals when it comes time for you to introduce yourself to a new prospect.

When you become a resource for your clients, before and after the sale, they’ll remember your help and will be willing to help you in return.

Source: Sales manager Matthew Cook