Radio Sales Today

RAB Research and Sales Tips

Give 'em a choice

When you only offer one solution to a customer, the only possible response is to say yes or no. Whenever possible, offer two or more alternatives and ask the customer to choose the one that is best for them.

There are several advantages to offering alternatives. It doesn't come across as pushy, lets the customer pick the product/service/option that works best for them, and shows the customer that you are trying to provide something that truly meets their needs.

Source: Sales trainer Bill McCormick