RAB Insights

RAB Research Archive

Separate yourself from the crowd

Never let it be said of you, "I've heard it all before." If you can't market and/or offer your product in a fresh and innovative way, don't offer it all.

There is far too much competition for you to be selling run-of-the-mill products in a run-of-the-mill fashion, regardless of your industry. Set yourself apart.

Determine unique ways to appeal to your customers and meet their needs. Make it your goal not to be like the rest.

Source: Sales consultant/trainer Todd Duncan