Radio Sales Today

RAB Research and Sales Tips

Cushion your schedule

Phone calls, drop-in visitors, commuting time between appointments, and emergency calls from customers with problems will continue to be problems no matter how carefully you plan.

As a general rule, add about 20 percent to the estimated time you think an activity will take. This should give you enough leeway to react to serious unanticipated problems while focusing most of your attention on scheduled priorities.

Source: Sales author William T. Brooks