RAB Insights

RAB Research Archive

Build on your relationships

Possibly one of the most valuable sales tips out there is to never underestimate the importance of building good rapport with your customers.

From first contact to well-established partnerships, focusing on the specifics of a sale can always wait. It’s in both parties’ interests to develop the relationship into a comfort zone that allows cross-selling, up-selling or first-time sales to be done in a mutually beneficial way for both you and your customer.

Source: Marketing executive Chris Bourne