RAB Research Archive

Slow down



Moving along a deal too quickly not only jeopardizes your chances of closing, but it may also make your client wary and uncomfortable. Slow down, take a deep breath, and focus instead on how you can best help the customer.

This will also give you time to build a stronger relationship with a prospect, causing them to feel less pressure and help them to see that you are a reliable confidant seeking to truly help them.

Source: Sales trainer Steve Bookbinder





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