RAB Research Archive

The best sales managers focus on how to manage, mentor and motivate



Whether through inspiration, coaching, training, technology, or incentives, sales managers need to enable each member of the team to deliver high performance and achieve their individual targets.

To successfully orchestrate the outcomes you want as a sales leader, here are some common steps to consider:

1. Align sales goals with the overall strategy of the company.
2. Create specific, targeted goals for the team.
3. Be ambitious but reasonable when setting team and individual sales quotas.
4. Integrate sales coaching, personal development, and sales training into your team goals.
5. Don’t forget technology.
6. Monitor progress and give feedback.

Source: Marketing strategist Colin Campbell





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