RAB Insights

RAB Research Archive

Always have a call to action



Asking questions is the best way to close a customer. This gives the customer an option to accept the deal immediately or answer with an objection. Either way, you can gain valuable information that you would never have if you didn’t ask.

There is no magic bullet to close a deal that works for all industries, but the best idea is to think of a question that will move the conversation forward to a purchase.

Source: Marketing executive Nathan Saunders