Radio Sales Today

RAB Research and Sales Tips

Measure every step

Anything worth doing is worth measuring, and anything that can be measured can be improved.

Remember when you originally set your goals? Be fanatical about measuring your performance against them. At the rate you’re selling today, will you hit your numbers by the end of the month? Are your closing strategies converting prospects to customers? If not, change something up.

Don’t wait until it’s too late to reach your numbers this month. If you measure everything you do, you’ll be able to solve problems as they arise.

Source: Sales strategist Dan Tyre