RAB Research Archive

Objections indicate interest



Most salespeople consider objections to be a bad thing, but that might lead to missing the bigger picture.

When a prospect raises an objection, it isn’t necessarily bad. In fact, someone bringing up an objection means that you have a chance to find an answer for them.

Prospects who are completely uninterested in buying your product would not waste their time objecting.

Source: Marketing specialist Tejas Kinger





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