Don’t sell. Help
People you are selling to need to see you as someone who is helping them solve a problem through the product that you are offering.
Source: Sales trainer/author Brian Tracy
Keep in mind that one of the main things that lead people to buy a new product is that they are struggling with an issue that they hope that product will address. It’s your job, therefore, to make sure that you are as helpful as possible.
When you are genuinely trying to be helpful when it comes to addressing your customer’s needs, your sales pitches will be far more successful.