Radio Sales Today

RAB Research and Sales Tips

You can never have too many contacts

The best sales happen when you call high, low, left and right. Everyone in the organization can be an influencer and you put your sale at risk by ignoring people in the process.

I’ve never seen a seller lose a piece of business because they have too many contacts. But, I have seen plenty of business lost because the seller had too few.

Source: Sales consultant/author Colleen Francis