RAB Insights

RAB Research Archive

Women, men shop for vehicles differently



It’s one of the most expensive items most consumers purchase, but the car-shopping journey is a very different process for men and women. Neither gender is particularly thrilled with the process. Instead of buying a vehicle, people said they would rather clean toilets, attend jury duty, go to the DMV or have an extended conversation with their mother-in-law, according to Cars.com.

Source: MediaPost



View / Download