RAB Research Archive

A decade of consumer understanding: Looking beyond buying local



The term “local” has long been identified as a quality distinction marker for food consumption as well as environmental causes. The phrase “buy local” has grown in popularity among consumers and is now a well-established catchphrase in retail and restaurant marketing messaging.

Source: The Hartman Group



View or Download: https://www.hartman-group.com/newsletters/1516367115/a-decade-of-consumer-understanding-looking-beyond-buying-local?tm_campaign=Looking+Beyond+Buying+Local&tm_keyword=P6H0zbbNwbYSqkAzDhiy

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