Auto industry slow to build trust, but many brands making strides

Trust. It’s one of the most powerful human emotions, said global automotive marketing agency AMCI. But trust has been a challenge for the auto industry. Building trust is important as OEMs and dealers deal with various factors such as disruption, the company said. Also, consumer preferences and the role of the automobile are changing. And the industry is transitioning from traditional retail sales and service to various digital, subscription and mobility services.