RAB Insights

RAB Research Archive

Lowe's reveals hottest large appliance trends



Lowe’s has revealed customer shopping trends when it came to appliance sales in 2018. Customers bought nearly 2.8 million refrigerators from Lowe’s in 2018 and more than 47% of those were stainless steel. This marks a 6.2% increase in stainless steel refrigerator sales at Lowe’s since 2013. About 28.5% of Lowe’s refrigerator sales in 2018 were white refrigerators, down 13.7% since 2013, while 23.9% of customers purchasing a fridge chose black – a 7.5% increase from 2013.

Source: HBS Dealer



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