Radio Sales Today

RAB Research and Sales Tips

Your closing strategies

Never go into a sales call not knowing how you’re going to close the sale.

If you don’t know where you’re going, then how will you get there? The most common part left out of any presentation is the close. Plan for it upfront by developing the strategy and your course of action.

This does not mean you’re only going to use one type of closing technique. On the contrary, it means you’re going to be ready to close using several different techniques based on what the customer tells you.

Source: Sales consultant Mark Hunter