RAB Insights

RAB Research Archive

Reinforcing the sales decision

Customers want to feel they have made a good decision when they choose you and your products or services.

The best way to keep and expand their business is to reinforce that decision over a period of time. Making an investment in building a bond with customers is critical to expanding your sales to them.

If your only contact with the customer is to sell them something, you’re heading for trouble.

Source: Business writer Ken Dooley